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From Diggers to Baristas: Tourist Shopping Villages in the Victorian Goldfields

Published online by Cambridge University Press:  23 February 2012

Warwick Frost
Warwick Frost*
Affiliation:
Monash University, Australia. [email protected]
*
*Warwick Frost, Tourism Research Unit, Department of Management, Monash University, Clyde Road, Berwick VIC 3806, Australia.
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Abstract

This article examines the relationships between heritage tourism and shopping. It considers two towns — Castlemaine and Maldon — which were established in the Australian Gold Rushes of the 1850s. Both towns feature relatively intact 19th century streetscapes and mining areas. They are also vibrant tourist shopping areas, including restaurants, cafes, antiques shops, galleries and craft shops. Drawing on evidence from a 2-year study of visitors, it is argued the combination of shopping and heritage is attractive to tourists and that many tourists engage in both. Furthermore, it is argued that while heritage attracts visitors, the economic benefits are captured by restaurants, cafes and shops.

Type
Articles
Information
Journal of Hospitality and Tourism Management , Volume 13 , Issue 2 , 01 August 2006 , pp. 136 - 143
Copyright
Copyright © Cambridge University Press 2006

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