Published online by Cambridge University Press: 28 September 2021
The role of underwriters is altered in new seasoned equity offering deal types in which the offering follows quickly after its announcement. Controlling for the endogenous matching between issuing firms and underwriters, we find increased underwriter reputation mitigates the immediate price impact of announcing an accelerated bookbuilt offering, exacerbates the price impact of announcing a bought offering, and has no immediate price impact for fully marketed deals. In contrast, underwriter reputation positively affects price outcomes for fully marketed deals around the offer date. Reputation effects are not apparent in the absence of controlling for the endogenous matching.
The authors are very grateful to Tony Cookson for extensive discussions. The authors also thank an anonymous referee, Rob Dam, Shaun Davies, Kathleen Hanley, Jarrad Harford (the editor), Katie Moon, Brian Waters, and participants at the Leeds Finance Brown Bag seminar for helpful comments. Belinda Chen provided excellent research assistance. Izhakian acknowledges hosting by the Stern School of Business, New York University.