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Using Business Management Games as Research Tools in Food Retailing — A Case Study

Published online by Cambridge University Press:  28 April 2015

Larry D. Jones
Larry D. Jones*
Affiliation:
University of Kentucky, Kentucky Agricultural Experiment Station Journal Article No. 74-1-149
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Extract

Performance in the food retailing industry varies over time, among competitive markets, and among different organizational affiliations. This paper reports the results of a recent study which examined variation in firm behavior and performance which could be attributed to three phenomena: differences in organizational affiliation, differences among managers within an organizational affiliation, and differences in the competitive environment under which retailers operate. This study differed from some previous behavioral studies in that an experimental business management game was used as the data generator. A central thrust of this study was to evaluate business gaming as a tool which allowed testing of hypotheses concerning economic behavior.

Type
Research Article
Information
Journal of Agricultural and Applied Economics , Volume 7 , Issue 1 , July 1975 , pp. 205 - 210
Copyright
Copyright © Southern Agricultural Economics Association 1975

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