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Fluid Milk Purchase Patterns in the South: Effects of Use of Nutrition Information and Household Characteristics

Published online by Cambridge University Press:  28 April 2015

Kim Jensen
Kim Jensen*
Affiliation:
Department of Agricultural Economics and Rural Sociology at theUniversity of Tennessee, Knoxville
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Abstract

This study measures the impacts of use of nutrition information and household socioeconomic characteristics on market participation and amount purchased of whole-fat and low-fat milks in the South. Data are from the 1987-88 Nationwide Food Consumption Survey. The results showed that use of nutrition information had little effect on purchase levels, but did affect market participation. Results suggest promotion of milk purchases on the basis of nutritional benefits through health professionals and product packaging are useful tools for the dairy industry to attract market participation.

Keywords

fluid milkhousehold purchasesmarket participation
Type
Articles
Information
Journal of Agricultural and Applied Economics , Volume 27 , Issue 2 , December 1995 , pp. 644 - 657
Copyright
Copyright © Southern Agricultural Economics Association 1995

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