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Determinants of Returns in Rural Tourism

Published online by Cambridge University Press:  26 January 2015

Olga Murova  and
Roger Hanagriff
Olga Murova
Affiliation:
Department of Agricultural and Applied Economics, Texas Tech University, Lubbock, Texas
Roger Hanagriff
Affiliation:
Texas A&M University, Kingsville, Texas
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Abstract

The goal of this study, based on data collected through community surveys and visitors' surveys, is to determine and analyze factors impacting returns from rural tourism. Our first model shows that age of event, median family income, and hired labor have a significant impact on the revenues collected from tourism events. Furthermore, it shows brochures and flyers to be the most effective form of advertisement. The second multivariate regression model proves that traveling greater distances, staying overnight at a hotel, and plans for visiting surrounding areas contribute positively and significantly to higher individual expenditures by tourists.

Keywords

advertisingrural developmenttourismR11R21
Type
Invited Paper Sessions
Information
Journal of Agricultural and Applied Economics , Volume 43 , Issue 3 , August 2011 , pp. 423 - 432
Copyright
Copyright © Southern Agricultural Economics Association 2011

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