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Consumer Expenditures at Direct Produce Markets

Published online by Cambridge University Press:  05 September 2016

Raymond Joe Schatzer ,
Daniel S. Tilley  and
Douglas Moesel
Raymond Joe Schatzer
Affiliation:
Department of Agricultural Economics, Oklahoma State University
Daniel S. Tilley
Affiliation:
Department of Agricultural Economics, Oklahoma State University
Douglas Moesel
Affiliation:
Department of Agricultural Economics, Oklahoma State University
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Abstract

Interviews of customers at direct produce markets were conducted to determine why expenditure patterns vary. Frequency of shopping at outlets, income, uses of produce, household composition, and distance to the outlet are important determinants of expenditures at direct product outlets.

Keywords

consumer preferencefarmers' marketsdemandfresh produce
Type
Submitted Articles
Information
Journal of Agricultural and Applied Economics , Volume 21 , Issue 1 , July 1989 , pp. 131 - 138
Copyright
Copyright © Southern Agricultural Economics Association 1989

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