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Online versus Face-to-Face: Students' Preferences for College Course Attributes

Published online by Cambridge University Press:  26 January 2015

John T. Mann  and
Shida R. Henneberry
John T. Mann
Affiliation:
Department of Agricultural and Industrial Sciences, Sam Houston State University, Huntsville, Texas
Shida R. Henneberry
Affiliation:
Department of Agricultural Economics, Oklahoma State University, Stillwater, Oklahoma
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Abstract

The objectives of this article were to determine: 1) students' preferences for college course attributes; and 2) how the amount of course attribute information impacts enrollment. Results indicate students had the highest preferences for face-to-face (F2F) courses offered late morning and early afternoon and two to three days per week. Students selected online over F2F courses depending on course makeup; for example, course topic, online course design technology, and when the F2F version was offered. Additionally, students selected online courses more frequently when additional online course attribute information was available during course selection.

Keywords

college course attributesconditional logit modeldistance learningonline course designstudents' preferencesundergraduate studentsweb 2.0 technologywillingness to payA22123129
Type
Research Article
Information
Journal of Agricultural and Applied Economics , Volume 46 , Issue 1 , February 2014 , pp. 1 - 19
Copyright
Copyright © Southern Agricultural Economics Association 2014

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