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Consumer Preferences for Local Versus Out-Of-State Grown Selected Fresh Produce: The Case of Knoxville, Tennessee

Published online by Cambridge University Press:  05 September 2016

David B. Eastwood ,
John R. Brooker  and
Robert H. Orr
David B. Eastwood
Affiliation:
Department of Agricultural Economics and Rural Sociology, The University of Tennessee
John R. Brooker
Affiliation:
Department of Agricultural Economics and Rural Sociology, The University of Tennessee
Robert H. Orr
Affiliation:
Department of Agricultural Economics and Rural Sociology, The University of Tennessee
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Abstract

Consumer behavior with respect to purchase regularity, satisfaction, origin, and willingness to pay for selected local versus non-Tennessee grown fresh produce is examined. Except for origin, consumer behavior with respect to the above is affected by income, household size and age distribution, race, age of respondent, college education, and occupation. The pattern of significant variables changed by commodity. Tomatoes, followed by peaches, had the greatest local market potential. Local promotion of other products may be more difficult. Results suggested consumers have no strong preferences for or against locally grown fresh produce. The prices of locally grown commodities in Knoxville should be less than or equal to those of comparable quality non-Tennessee commodities.

Keywords

consumer preferencedemandfresh produceprobit regression
Type
Submitted Articles
Information
Journal of Agricultural and Applied Economics , Volume 19 , Issue 2 , December 1987 , pp. 183 - 194
Copyright
Copyright © Southern Agricultural Economics Association 1987

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