This paper discusses the history of the beef cattle industry in Southern Rhodesia between 1890 and 1938, but does so within the context of the world meat trade in order to examine the relationship between local and international capital. While certain entrepreneurs early recognized Southern Rhodesia as a potentially valuable beef cattle country, full realization of this hinged on breaking into the world meat market dominated by a few large cold storage companies, drawing on production based mainly in Argentina. Throughout these years, Southern Rhodesia faced at best indifference or at worst occasional outright hostility from such companies in its attempts to secure a place in the world market. Only Liebigs, who were primarily involved in meat extract requiring low-grade cattle, could be induced to operate in Southern Rhodesia.
The meat industry in Southern Rhodesia enjoyed certain advantages: land was extensive and cheap, labour power was produced and reproduced outside the capitalist sector, and there were stocks of indigenous cattle which were seized or purchased cheaply. But the industry also suffered from lack of capital, inadequate transport, the poor beef qualities of indigenous cattle, and disease. Despite state assistance from an early date, most Rhodesian ranchers proved incapable of rearing quality cattle for the world market. Once co-operative attempts by local capital had failed to secure markets for Southern Rhodesian cattle, further state involvement was necessary. Its limited resources obliged the state to try and attract, or seek partnerships with, international capital. However, the big companies remained uninterested, and Southern Rhodesia was obliged to settle for the Imperial Cold Storage Company which, although of overwhelming importance in southern Africa, was insignificant on a world scale. Contradictions in the state–I.C.S. Company relationship surfaced fairly quickly and in 1938 the local Cold Storage Commission was established.