Sisal growing spread rapidly in East Africa during the 1920s and 1930s to become one of the most important export crops in both Kenya and Tanganyika. The sisal industry nevertheless suffered severely from the low prices and erratic commodity markets which characterized the depression. Producers blamed the merchants and merchants blamed the market, but the sisal growers began increasingly to look for ways to bring marketing under their own control in the hope of securing a better return. During the Second World War, state control over the sisal trade enabled producers, through their powerful growers' associations, to exert a greater influence over marketing than ever before. They used this and the dramatic wartime change in market conditions, firstly, to improve the price paid them by the Ministry of Supply and, secondly, to try to consolidate their control over marketing after the war when government purchase ended. In this way they were actively supported by the Colonial Office but vigorously opposed by the London-based merchants and their client growers in East Africa. After a long struggle the independent producers failed to gain the complete control they wanted, but nevertheless considerably strengthened their own hand and reversed a trend towards greater metropolitan control over the sisal industry which had developed during the thirties. Producers could not single-handedly stabilize the market for their commodity, but through concerted action they were able to improve their return from it. The study raises questions about the assumptions behind both liberal and Marxist interpretations of imperial trade and shows that in the case of one of East Africa's most important exports relations between producers and traders were more complex than has been assumed.