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Thou shalt not cheat: how to reduce internet use in web surveys on political knowledge

Published online by Cambridge University Press:  22 December 2016

Cristiano Vezzoni  and
Riccardo Ladini Open the ORCID record for Riccardo Ladini [Opens in a new window]
Cristiano Vezzoni*
Affiliation:
Department of Sociology and Social Research, University of Trento, Trento, Italy
Riccardo Ladini
Affiliation:
Doctoral School of Social Sciences, University of Trento, Trento, Italy
*
*E-mail: [email protected]
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Abstract

By means of a split-ballot survey experiment, we study whether a normative instruction not to use the internet when answering political knowledge questions reduces cheating in web surveys. The knowledge questions refer to basic facts about the European Union and the data come from the Italian National Election Study web panel carried out in Italy before the 2014 European Election. Our analysis shows that a simple normative instruction significantly reduces cheating. We also show that reducing cheating is important to achieve a correct assessment of reliability of knowledge scales, while a decrease of cheating leaves unaltered the knowledge gap between lower and higher educated respondents. These results invite caution when including political knowledge questions in an online survey. Our advice is to include a normative instruction not to search the internet to reduce cheating and obtain more genuine answers. More generally, we conclude by stressing the need to consider the implications of online data collection when building questionnaires for public opinion research.

Keywords

cheating in web surveyssurvey experimentspolitical knowledgeEuropean Unionreliability and validity
Type
Research Article
Information
Italian Political Science Review / Rivista Italiana di Scienza Politica , Volume 47 , Issue 3 , November 2017 , pp. 251 - 265
Copyright
© Società Italiana di Scienza Politica 2016 

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Vezzono et al. Dataset

Dataset

http://dx.doi.org/10.7910/DVN/4DNIIJ
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