4. Communication and public at large: American Red Cross: Communication excellence and the public at large

Extract

Henry Dunant very clearly understood the value of good communications or he never would have written A Memory of Solferino—a book that moved the conscience of nations to action. In the United States, Clara Barton, founder of the American Red Cross, was also a communicator. Unlike many of her time, she maintained good rapport with the press because she recognized the value of timeliness, human interest and repetition. What she conveyed to the public was an image of consistency and devotion to humanitarian ideals.