BETWEEN LIFE GIVER AND LEISURE: IDENTITY NEGOTIATION THROUGH SEAFOOD IN TURKEY

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With socioeconomic liberalization and development, especially since 1980, Turkey has witnessed rapid changes in consumption patterns and fashion styles. Often one fad rapidly follows another, creatively combining symbols of the Ottoman era, foreign influences, and regional traditions. Kandiyoti argues that “[t]here is little doubt that class cultures in Turkey are increasingly being shaped and redefined through the medium of consumption.” Thus, consumption has emerged recently as a central concern and analytical tool in historical, anthropological, and sociological works on Ottoman and Turkish society. One trend focuses on the secular high-income class' “globalized” consumption patterns and lifestyle, especially as expressed through shopping patterns and the commoditization of symbols of Turkish secularism. Another, more prevalent, trend is more concerned with the upwardly mobile Islamists' attempt at articulating their newly gained economic status through consumption. A third directs attention to the history of consumption and “the everyday” to counter a previous emphasis on production and state politics in the Ottoman Empire.