Mark Garrett Cooper and John Marx. Media U: How the Need to Win Audiences Has Shaped Higher Education. New York: Columbia University Press, 2018. 352 pp.

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Mark Garrett Cooper and John Marx. Media U: How the Need to Win Audiences Has Shaped Higher Education. New York: Columbia University Press, 2018. 352 pp.

Volume 59, Issue 3
Andrew L. Grunzke ^(a1)
DOI: https://doi.org/10.1017/heq.2019.16

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Mark Garrett Cooper and John Marx. Media U: How the Need to Win Audiences Has Shaped Higher Education. New York: Columbia University Press, 2018. 352 pp.

Volume 59, Issue 3
Andrew L. Grunzke ^(a1)
DOI: https://doi.org/10.1017/heq.2019.16

To save this article to your Google Drive account, please select one or more formats and confirm that you agree to abide by our usage policies. If this is the first time you used this feature, you will be asked to authorise Cambridge Core to connect with your Google Drive account. Find out more about saving content to Google Drive.

Mark Garrett Cooper and John Marx. Media U: How the Need to Win Audiences Has Shaped Higher Education. New York: Columbia University Press, 2018. 352 pp.

Volume 59, Issue 3
Andrew L. Grunzke ^(a1)
DOI: https://doi.org/10.1017/heq.2019.16

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Mark Garrett Cooper and John Marx. Media U: How the Need to Win Audiences Has Shaped Higher Education. New York: Columbia University Press, 2018. 352 pp.

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