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Published online by Cambridge University Press: 28 March 2014
1 Jennifer’s Ear’ is the derisive label for a party political broadcast in which Labour aimed to demonstrate and exploit a case of childhood suffering caused by the underfunding of the National Health Service. The stunt imploded when the identity of the child was revealed in the press, and the Conservatives attempted a counter‐exploitation. The health issue was replaced for some days by the ‘dirty tricks’ issue, and the campaign was all about the campaign.