Published online by Cambridge University Press: 06 March 2019
July 8, 2004, marked a cornerstone for the German law against unfair competition. The amending Statute Against Unfair Competition (UWG 2004) came into force on that day. That day also ended a long discussion among researchers who had called for a thorough modernization of the UWG. In particular, researchers criticized the prohibitions on sales promotion; these prohibitions are now abolished. Furthermore, the new UWG addresses European Union demands for greater liberalization and consumer protection, especially with respect to the electronic communications sector. The new law is a complete reorganization of the old act of 1909. The revised UWG is much more liberal, but still guarantees a high standard of protection for consumers and competitors.
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