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A Buyers' Market the Importance of Title and Summary

Published online by Cambridge University Press:  03 October 2008

G. V. Jacks
G. V. Jacks
Affiliation:
Formerly Director, Commonwealth Bureau of Soils, Harpenden, England*
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Summary

There are now too many research papers on every subject for anybody to read. Authors should aim to ‘sell’ their papers to readers. Accessibility and readability are selling points. To get a paper read, pay special attention to the title and summary. Have an informative title which does not distract the reader with useless words and phrases; start it with the most significant phrase. Put a summary or abstract at the beginning, confine it to research results, and make it easily readable.

Type
Research Article
Information
Experimental Agriculture , Volume 3 , Issue 3 , July 1967 , pp. 257 - 261
Copyright
Copyright © Cambridge University Press 1967

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