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David Dyer, Frederick Dalzell, and Rowena Olegario. Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble. Boston, Mass.: Harvard Business School Press, 2004. x + 467 pp. ISBN 1-59139-147-4, $29.95.

Published online by Cambridge University Press:  18 February 2015

Pamela Laird
Pamela Laird*
Affiliation:
University of Colorado
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Reviews
Information
Enterprise & Society , Volume 6 , Issue 1 , March 2005 , pp. 179 - 181
Copyright
Copyright © The Author(s) 2005. Published by Cambridge University Press on behalf of the Business History Conference. All rights reserved.

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