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The English of shop signs in Europe

Published online by Cambridge University Press:  16 September 2002

Maria Schlick
Maria Schlick
Affiliation:
University of Klagenfurt, Austria
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Abstract

A case study of foreign and especially English influence on the language of shop signs and shop windows in three European cities.

PEOPLE have always worried about language purity: ‘No greater harm can be done to a nation than taking away its national character and the idiosyncrasies of its language’ (Immanuel Kant, over 200 years ago). ‘Kein Denglisch in deutschen Wörterbüchern’ is a citation of the German Verein zur Wahrung der deutschen Sprache e.V. (‘Association for the Protection of the German Language’)1, founded in 1997. Theirs is a struggle to keep German free of too much foreign-language influence: most notably English.

Type
Original Articles
Information
English Today , Volume 18 , Issue 2 , April 2002 , pp. 3 - 7
Copyright
© 2002 Cambridge University Press

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