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The language of shop signs in Tokyo

Published online by Cambridge University Press:  24 January 2003

Laura MacGregor
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Extract

A report on the salient role of English in Japan's complex commercial signs. A 1989–1990 study by the National Language Research Institute found that loanwords comprise nearly 10% of Japanese language in current use, and most of these loanwords are from English. Loanword dictionary entries continue to grow: the latest katakana dictionary published by Sanseido (2000) contains 52,500 foreign word entries.

Type
Original Articles
Information
English Today , Volume 19 , Issue 1 , January 2003 , pp. 18 - 23
Copyright
© 2003 Cambridge University Press

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