Optimizing economic management paths on consumer conformity psychology from a psychological perspective

Abstract

Background

Conforming consumption refers to the phenomenon that individuals, influenced by the behavior of external groups, exhibit a consumption behavior that conforms to public opinion or the majority in their perception, judgment, and understanding. It is a common phenomenon among most individuals. Blindly following can stifle individual motivation and creativity, so it is necessary to restrain the mentality of consumer conformity.

Subjects and Methods

To study the impact of optimizing economic management paths on consumer conformity psychology from the perspective of consumer psychology, a questionnaire survey was conducted on 60 consumers. According to the survey results, consumers were divided into a control group and a path optimization group. Based on consumer behavior, an analysis of consumer conformity was conducted.

Results

There is a significant difference in the economic management methods between the control group and the path optimization group (P<0.05). The average daily consumption amount of the control group is 110 yuan, while the average daily consumption amount of the path optimization group is 52 yuan, which is significantly lower than the control group. The frequency of herd consumption in the path optimization group is 2 times a month, while the frequency of herd consumption in the control group is 5 times a month.

Conclusions

Under different economic management paths, there are differences in consumer behavior, and optimizing economic management paths from the perspective of consumer psychology can effectively avoid excessive consumption.