Design psychology and visual communication on consumers’ social anxiety disorder

Abstract

Background

Consumer social anxiety disorder is a common psychological problem that affects consumers’ social behavior and purchase decisions, and in severe cases, affects patients’ social circle and quality of life. This research is to study the effects of cultural and creative design and visual communication strategies on consumer social anxiety disorder from the perspective of design psychology and to provide effective intervention tools and strategies.

Subjects and Methods

200 consumers with social anxiety disorder were selected as the experimental group, and another 200 consumers with anxiety were selected as the control group. Generalized Anxiety Disorder-7 (GAD-7) scale was used to evaluate the two groups. In each cycle, the two groups of consumers were tested for social anxiety disorder scores until the end of three courses.

Results

The mean scores of the experimental and control groups were 18 and 17, respectively, after one course of treatment and 13 and 18 after three courses. After receiving the intervention of cultural and creative design and visual communication, the anxiety level was significantly reduced, the social ability was improved, and the performance in daily social scenes was more confident. However, anxiety levels and sociability did not change significantly in the control group.

Conclusions

Creative design and visual communication strategies based on the perspective of design psychology have a positive impact on consumer social anxiety disorder. It provides directions for the provision of effective intervention strategies and tools, offering an important theoretical and practical value for the design industry and psychological therapy.