As Albert Hirschman has recently observed, critics and advocates of a capitalist, market economy are forever reinventing the wheel, repeating arguments made by their forebears decades and sometimes centuries ago. Take the following observations of a social critic—let his name, for the moment, remain a mystery—as he casts his gaze upon the cultural influence of the market. New forms of capitalist economic organization, he observes, have led to the disappearance of the link between ownership of property and civic responsibility. Men are so involved in acquisition, he laments, that they no longer have time for political concerns and public life. He sees an eclipse of civic virtue, a diminishing willingness to sacrifice private concerns for the public good. Changes in social structure brought about by capitalist development are no less worrisome. The process of the market is leading to the replacement of once-independent producers by men who are mere specialized cogs in a productive machine. The cultural consequences of capitalism are cause for despair. The ever-shifting, international fashions on which the market thrives are destroying authentic, indigenous culture. New forms of capitalist merchandising prosper by arousing novel desires, creating tastes for consumer goods which people do not really need, and leading to excessive expenditure which is bankrupting the economy. Most pernicious are unprecedented marketing techniques which undermine the steadying influence of the family by invading the household itself.