Personal Influence: The Part Played by People in the Flow of Mass Communications. By Elihu Katz and Paul F. Lazarsfeld. With a Foreword by Elmo Roper. A Report of the Bureau of Applied Social Research, Columbia University. Glencoe, Ill.: The Free Press. 1955. Pp. xxii, 400. $6.00.

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Personal Influence: The Part Played by People in the Flow of Mass Communications. By Elihu Katz and Paul F. Lazarsfeld. With a Foreword by Elmo Roper. A Report of the Bureau of Applied Social Research, Columbia University. Glencoe, Ill.: The Free Press. 1955. Pp. xxii, 400. $6.00.

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Personal Influence: The Part Played by People in the Flow of Mass Communications. By Elihu Katz and Paul F. Lazarsfeld. With a Foreword by Elmo Roper. A Report of the Bureau of Applied Social Research, Columbia University. Glencoe, Ill.: The Free Press. 1955. Pp. xxii, 400. $6.00.

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Personal Influence: The Part Played by People in the Flow of Mass Communications. By Elihu Katz and Paul F. Lazarsfeld. With a Foreword by Elmo Roper. A Report of the Bureau of Applied Social Research, Columbia University. Glencoe, Ill.: The Free Press. 1955. Pp. xxii, 400. $6.00.

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Personal Influence: The Part Played by People in the Flow of Mass Communications. By Elihu Katz and Paul F. Lazarsfeld. With a Foreword by Elmo Roper. A Report of the Bureau of Applied Social Research, Columbia University. Glencoe, Ill.: The Free Press. 1955. Pp. xxii, 400. $6.00.

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