A new research organization in the field of business history has recently been established, the Business History Foundation, Inc. Chartered under the membership corporations law of the State of New York as a non-profit organization, the Foundation is designed to carry on and facilitate research in the history of business and to assist in the publication of the results of such research. It will be financed by gifts from individuals, institutions, and companies.

Institutional advertising, that artful device for infiltrating the subconscious, is capable of assuming a myriad of forms. A firm may use it to keep its name frequently before the public — the American Telephone and Telegraph Company is an example of first magnitude — or a segment of an industry, the nation's privately owned utility companies, for instance, may seek to promote their mutual interests. Sometimes the appeal may be purposefully direct: in 1905, N. W. Ayer & Son undertook the specific task of reëstablishing public confidence in the New York Mutual Life Insurance Company after the devastating investigation of the Armstrong committee.

The original settlement at Newbury, Massachusetts, in 1635 was along the Parker River and, although it was an agricultural community, small vessels were built there as early as 1680. The greater facilities of the area fronting the Merrimack, known as the “Port,” caused that section to increase in population and commerce, but not until 1764 was this locality cut off from old Newbury and incorporated as Newburyport.

Mrs. Christine Adams Jones has recently presented to the Business Historical Society a rare little account book of one of her ancestors.