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New and Improved: The Story of Mass Marketing in America. ByRichard S. Tedlow · New York: Basic Books, 1990. xi + 481 pp. Charts, illustrations, tables, appendixes, notes, bibliography, and index. $24.95.

Published online by Cambridge University Press:  13 December 2011

Daniel Pope
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Type
Book Reviews
Information
Business History Review , Volume 64 , Issue 4 , Winter 1990 , pp. 780 - 782
Copyright
Copyright © The President and Fellows of Harvard College 1990

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