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The Great American Blow-Up. Puffery in Advertising and Selling. By Ivan L. Preston. Madison, Wisc, University of Wisconsin Press, 1975. Pp. xvi + 368. $11.95.

Published online by Cambridge University Press:  11 June 2012

Edward L. Bernays
Edward L. Bernays
Affiliation:
Cambridge, Massachusetts
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Type
Book Reviews
Information
Business History Review , Volume 49 , Issue 4 , Winter 1975 , pp. 529 - 530
Copyright
Copyright © The President and Fellows of Harvard College 1975

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