Published online by Cambridge University Press: 11 June 2012
Edward L. Bernays was a pioneer in the development of public relations in modern America. For more than half a century he has advised a wide range of institutions, including government, corporations, trade associations, and many private organizations. In this memoir he gives his views of the proper role, methods, and principles of public relations and recalls some of his early experiences with businessmen and other clients.
1 Doob, Leonard W., Propaganda (New York, 1935), 195.Google Scholar
2 Flynn, John T., “Edward L. Bernays,” Atlantic Monthly, Vol. 149 (1932), 564.Google Scholar
3 Walker, Stanley, “Playing the Deep Bassoons,” Harper's, Vol. 164, 370.Google Scholar
4 Boston College Conference on Retail Distribution Proceedings, 1936, “Business Turns to Counsel on Public Relations,” 39–11.
5 Financial Advertisers Association “Proceedings … Twentieth Annual Convention,” Atlantic City, New Jersey, September 9–11, 1935, 56–65.Google Scholar
6 Cutlip, Scott M. and Center, Allen H., Effective Public Relations (New York, 1952), 44.Google Scholar
7 Wedding, Nugent, Public Relations in Business: The Study of Activities in Large Corporations (Urbana, III., 1950).Google Scholar
8 “Public Relations Today,” Business Week (July 2, 1950), 40–62.
9 PR Reporter, XIII, No. 27 (July 6, 1970).Google Scholar
10 “Public Relations Today,” 40.
11 See Hiebert's, Ray E. monograph, Trends in Public Relations Education, 1964–1970, published in 1971 by the Foundation for Public Relations Research and Education in New York.Google Scholar
12 Bernays, Edward L., “The Outlook for Public Relations,” Public Relations Quarterly, X, Nos. 3 and 4 (Winter 1966), 34–38.Google Scholar