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A Conjecture about Fashion and Vertical Process Integration

Published online by Cambridge University Press:  24 July 2012

Richard S. Rosenbloom
Richard S. Rosenbloom
Affiliation:
Assistant Professor of Business Administration, Harvard Graduate School of Business Administration
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Abstract

The prosperity of an industrial enterprise depends upon its ability to adapt continuously to the evolving market for its goods. This paper considers the consequences of one kind of industrial strategy — vertical integration — when the relevant market is strongly influenced by fashion.

Type
Articles
Information
Business History Review , Volume 37 , Issue 1-2: Special Illustrated Fashion Issue , Spring/Summer 1963 , pp. 94 - 97
Copyright
Copyright © The President and Fellows of Harvard College 1963

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References

1 Details of this example are drawn from Miller, S. S., el al., Manufacturing Policy (Homewood, Ill., 1957), pp. 223–51.Google Scholar

2 See for example Davis, H. S., Taylor, G. W., Balderston, C. C., and Bezanson, A., Vertical Integration in the Textile Industries (Washington, 1938)Google Scholar, esp. Chap. VIII, “Multi-Market Integration.” The authors discuss the formidable managerial problems encountered by vertically integrated firms and suggest means for overcoming them.