Remaking the American Patient: How Madison Avenue and Modern Medicine Turned Patients into Consumers. By Nancy Tomes . Chapel Hill: University of North Carolina Press, 2016. xviii + 538 pp. Bibliography, photographs, notes, index. Cloth, $45.00. ISBN: 978-1-4696-2277-4.

Christy Ford Chapin

doi:10.1017/S0007680517001623

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Remaking the American Patient: How Madison Avenue and Modern Medicine Turned Patients into Consumers. By Nancy Tomes . Chapel Hill: University of North Carolina Press, 2016. xviii + 538 pp. Bibliography, photographs, notes, index. Cloth, $45.00. ISBN: 978-1-4696-2277-4.

Volume 91, Issue 4
Christy Ford Chapin
DOI: https://doi.org/10.1017/S0007680517001623

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Remaking the American Patient: How Madison Avenue and Modern Medicine Turned Patients into Consumers. By Nancy Tomes . Chapel Hill: University of North Carolina Press, 2016. xviii + 538 pp. Bibliography, photographs, notes, index. Cloth, $45.00. ISBN: 978-1-4696-2277-4.

Volume 91, Issue 4
Christy Ford Chapin
DOI: https://doi.org/10.1017/S0007680517001623

To save this article to your Google Drive account, please select one or more formats and confirm that you agree to abide by our usage policies. If this is the first time you used this feature, you will be asked to authorise Cambridge Core to connect with your Google Drive account. Find out more about saving content to Google Drive.

Remaking the American Patient: How Madison Avenue and Modern Medicine Turned Patients into Consumers. By Nancy Tomes . Chapel Hill: University of North Carolina Press, 2016. xviii + 538 pp. Bibliography, photographs, notes, index. Cloth, $45.00. ISBN: 978-1-4696-2277-4.

Volume 91, Issue 4
Christy Ford Chapin
DOI: https://doi.org/10.1017/S0007680517001623

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Remaking the American Patient: How Madison Avenue and Modern Medicine Turned Patients into Consumers. By Nancy Tomes . Chapel Hill: University of North Carolina Press, 2016. xviii + 538 pp. Bibliography, photographs, notes, index. Cloth, $45.00. ISBN: 978-1-4696-2277-4.

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Remaking the American Patient: How Madison Avenue and Modern Medicine Turned Patients into Consumers. By Nancy Tomes . Chapel Hill: University of North Carolina Press, 2016. xviii + 538 pp. Bibliography, photographs, notes, index. Cloth, $45.00. ISBN: 978-1-4696-2277-4.

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