Hostname: page-component-78c5997874-v9fdk Total loading time: 0 Render date: 2024-11-10T02:52:16.516Z Has data issue: false hasContentIssue false

Constituency-based Lobbying as Corporate Political Strategy: Testing an Agency Theory Perspective

Published online by Cambridge University Press:  20 January 2017

Michael D. Lord*
Affiliation:
Wake Forest University
*
Babcock Graduate School of Management, Wake Forest University, P.O. Box 7659, Winston-Salem, NC 27109, USA. Tel.: 336-758-5031; Fax: 336-758-4514; E-mail: [email protected]

Abstract

This study explores sources of variation in the efficacy of constituency building as corporate political strategy. The theoretical focus is on the persistent agency problems inherent in the principal-agent relationship between constituents and legislators. Analysis of data from key congressional respondents indicates that the nature of these agency problems significantly determines the relative effectiveness of corporate constituency building as a means to influence legislative decisionmaking. Corporate constituency building appears to be more effective for influencing legislators' voting behavior than for influencing the specific content of legislation; more effective in the House than the Senate; contingent on party affiliation; contingent on the types of feedback corporate stakeholders use to communicate with legislative offices; contingent on the types of corporate stakeholders involved. This paper discusses these findings in the context of the existing literature and makes suggestions for further inquiry into the use, efficacy, and evolution of constituency-based lobbying as corporate political strategy.

Type
Research Article
Copyright
Copyright © V.K. Aggarwal 2000 and published under exclusive license to Cambridge University Press 

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

References

Amacher, R. C. and Boyes, W. J. 1978. Cycles in Senatorial Voting Behavior: Implications for the Optimal Frequency of Elections. Public Choice 33: 5.Google Scholar
Aplin, J. C. and Hegarty, W. H. 1980. Political Influence: Strategies Employed by Organizations to Impact Legislation in Business and Economic Matters. Academy of Management Journal 23: 438450.CrossRefGoogle Scholar
Armey, Dick. 1996. How Taxes Corrupt. The Wall Street Journal 19 June: A20.Google Scholar
Baron, David P. 1994. Electoral Competition with Informed and Uninformed Voters. American Political Science Review 88(1): 3345.Google Scholar
Baysinger, B. D., Keim, Gerald D. and Zeithaml, Carl P. 1985. An Empirical Evaluation of the Potential for Including Shareholders in Corporate Constituency Programs. Academy of Management Journal 28: 180200.Google Scholar
Baysinger, B. D., Keim, G. D. and Zeithaml, C. P. 1987. Constituency Building as a Political Strategy in the Petroleum Industry. In Business Strategy and Public Policy, edited by Marcus, Alfred A., Kaufman, Allen M. and Beam, David R., 223238. New York: Quorum Books.Google Scholar
Burson-Marsteller. 1995. Business-Government Relations Council Benchmark Study. Washington, DC: Burson-Marsteller.Google Scholar
Carey, J. 1994. Political Shirking and the Last Term Problem: Evidence for a Party-administered Pension System. Public Choice 81: 122.Google Scholar
Center for Responsive Politics. 1998. Influence, Inc. Washington, DC: Center for Responsive Politics.Google Scholar
Dahl, R. 1956. A Preface to Democratic Theory. Chicago: University of Chicago Press.Google Scholar
Dougan, W. R. and Munger, Michael C. 1989. The Rationality of Ideology. Journal of Law and Economics 32: 119142.Google Scholar
Downs, A. 1957. An Economic Theory of Democracy. New York: Harper & Row.Google Scholar
Eisenhardt, Kathleen. 1989. Agency Theory: An Assessment and Review. Academy of Management Review 14: 5774.Google Scholar
Fenno, R. E. 1978. Home Style: House Members in Their Districts. Boston: Little, Brown.Google Scholar
Fleisher, Craig S. 1993. Assessing the Effectiveness of Corporate Public Affairs Efforts. In Corporate Political Agency, edited by Mitnick, B. M., 274316. Newbury Park, CA: Sage.Google Scholar
Getz, Kathleen A. 1993. Selecting Corporate Political Tactics. In Corporate Political Agency, edited by Mitnick, B. M., 242273. Newbury Park, CA: Sage.Google Scholar
Getz, Kathleen A. 1997. Research in Corporate Political Action: Integration and Assessment. Business & Society 36: 3272.Google Scholar
Goff, B. and Grier, K. 1993. On the (Mis)measurement of Legislator Ideology and Shirking. Public Choice 76: 520.Google Scholar
Grier, K. B. and Munger, Michael C. 1991. Committee Assignments, Constituent Preferences, and Campaign Contributions. Economic Inquiry 29: 2443.Google Scholar
Hamilton, Alexander, Madison, James and Jay, John. 1961. The Federalist Papers. New York: Mentor.Google Scholar
Hillman, Amy J. and Hitt, Michael A. 1999. Corporate Political Strategy Formulation: A Model of Approach, Participation, and Strategy Decisions. Academy of Management Review 24, 825842.Google Scholar
Jensen, M. C. and Meckling, W. H. 1976. Theory of the Firm: Managerial Behavior, Agency Costs, and Ownership Structure. Journal of Financial Economics 3: 305360.Google Scholar
Kaufman, A. M., Englander, E. J. and Marcus, A. A. 1993. Selecting an Organizational Structure for Implementing Issues Management: A Transaction Costs and Agency Theory Perspective. In Corporate Political Agency, edited by Mitnick, B. M., 148168. Newbury Park, CA: Sage.Google Scholar
Keim, Gerald D. 1981. Foundations of a Political Strategy for Business. California Management Review 23(3): 4148.Google Scholar
Keim, Gerald D. 1985. Corporate Grassroots Programs in the 1980s. California Management Review 28: 110123.CrossRefGoogle Scholar
Keim, Gerald D. and Baysinger, Barry D. 1982. Corporate Political Strategies Examined: Constituency Building May be Best of All. Public Affairs Review 3: 7787.Google Scholar
Keim, G. D. and Baysinger, Barry D. 1993. The Efficacy of Business Political Activity: Competitive Considerations in a Principal-Agent Context. In Corporate Political Agency, edited by Mitnick, B. M., 125147. Newbury Park, CA: Sage.Google Scholar
Keim, G. D. and Zeithaml, Carl P. 1986. Corporate Political Strategy and Legislative Decision Making: A Review and Contingency Approach. Academy of Management Review 11: 828843.Google Scholar
Kuntz, P. 1995. Attempt to Toughen Lobbyist Disclosure Law Leaves Huge Loophole for ‘Grass-roots’ Money. The Wall Street Journal 6 September: A16.Google Scholar
Lord, Michael D. 2000. Corporate Political Strategy and Legislative Decision Making: The Impact of Corporate Legislative Influence Activities. Business & Society 39(1): 7693.CrossRefGoogle Scholar
Mahon, J. F. 1993. Shaping Issues, Manufacturing Agents: Corporate Political Sculpting. In Corporate Political Agency, edited by Mitnick, B. M., 187212. Newbury Park, CA: Sage.Google Scholar
Mayhew, D. R. 1974. Congress: The Electoral Connection. New Haven: Yale.Google Scholar
Mitnick, B. M. 1993. Choosing Agency. In Corporate Political Agency, edited by Mitnick, B. M., 110. Newbury Park, CA: Sage.Google Scholar
Nie, N., Junn, J. and Stehlik-Barry, K. 1996. Education and Democratic Citizenship in America. Chicago: University of Chicago Press.Google Scholar
Olson, Mancur. 1965. The Logic of Collective Action: Public Goods and the Theory of Groups. Cambridge, MA: Harvard University Press.Google Scholar
Pitkin, H. F. 1967. The Concept of Representation. Berkeley: University of California Press.Google Scholar
Preston, L. E. 1986. Business and Public Policy. Journal of Management (Yearly Review of Management) 12: 261276.Google Scholar
Rehbein, K. and Schuler, D. A. 1999. Testing the Firm as a Filter of Corporate Political Action. Business & Society 38(2): 144166.Google Scholar
Schmidt, A. B., Kenny, L. W. and Morton, R. B. 1996. Evidence on Electoral Accountability in the U.S. Senate: Are Unfaithful Agents Really Punished? Economic Inquiry 34(3): 545567.CrossRefGoogle Scholar
Schuler, D. and Rehbein, K. 1997. The Filtering Role of the Firm in Corporate Political Involvement. Business & Society 36: 116139.Google Scholar
Tullock, G. 1969. Federalism: Problems of Scale. Public Choice 6: 1929.Google Scholar
Tussman, J. 1960. Obligation and the Body Politic. New York: Oxford University Press.Google Scholar
Vogel, D. 1996. The Study of Business & Politics. California Management Review 38: 146162.Google Scholar
Zeithaml, Carl P., Keim, Gerald D. and Baysinger, Barry D. 1988. Toward an Integrated Strategic Management Process: An Empirical Review of Corporate Political Strategy. In Strategic Management Frontiers, edited by Grant, J.: 377393. Greenwich, CT: JAI Press.Google Scholar
Zerbe, W. J. and Paulhus, D. L. 1987. Socially Desirable Responding in Organizational Behavior: A Reconception. Academy of Management Review 12: 250264.Google Scholar