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Television News, Mexico's 2000 Elections and Media Effects in Emerging Democracies

Published online by Cambridge University Press:  08 December 2004

CHAPPELL LAWSON  and
JAMES A. McCANN
CHAPPELL LAWSON
Affiliation:
Department of Political Science, Massachusetts Institute of Technology
JAMES A. McCANN
Affiliation:
Department of Political Science, Purdue University
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Abstract

On the basis of an analysis of a four-wave panel survey, we argue that exposure to television news had significant, substantial effects on both attitudes and vote choices in Mexico's watershed presidential election of 2000. These findings support the contention, implicit in some research on political communication, that the magnitude of media effects varies with certain features of the political context. In particular, television influence in electoral campaigns may be substantially larger in emerging democratic systems.

Type
Research Article
Information
British Journal of Political Science , Volume 35 , Issue 1 , January 2005 , pp. 1 - 30
Copyright
© 2004 Cambridge University Press

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