Published online by Cambridge University Press: 11 May 2010
The issues that need to be addressed in conservation education programmes aimed at saving threatened species in Africa are discussed. Elements considered as crucial for the success of such programmes include a clear definition of the problem, identification of the target groups, definition of appropriate messages for each group, and development of suitable strategies for dissemination. The advantages of using local people to implement education programmes are outlined. A system for monitoring and evaluation is essential for the assessment of the success of programmes and provides opportunities for improvement, re-definition of priorities and reallocation of resources.