Published online by Cambridge University Press: 16 June 2009
Two previous articles report the successful treatment of chronic blushing (Salter, 1952, Case 10; Gibbs, 1965). Both cases employed techniques which were designed to increase the patient's self-assertiveness. As an adjunct to his therapy, Salter instructed his patient in the use of paradoxical intention to diminish blushing behaviour. This technique derives from Dunlap's (1932) beta hypothesis on learning which states that “the occurence of a response lessens the probability that on the recurrence of the same stimulus pattern, the same response will recur” (page 78). The present case describes the treatment of blushing with paradoxical intention alone.
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