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Why cooperate? Social projection as a cognitive mechanism that helps us do good
Published online by Cambridge University Press: 19 March 2003
Abstract
The mother sacrificing herself while rescuing someone else's child is a red herring. Neither behaviorism nor cognitivism can explain it. Unlike behaviorism, however, the cognitive process of projection can explain cooperation in one-shot social dilemmas.
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- © 2002 Cambridge University Press
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