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Responsible behavioral science generalizations and applications require much more than non-WEIRD samples
Published online by Cambridge University Press: 15 June 2010
Abstract
There are many methodological considerations – some intricately associated with the use of WEIRD samples – that adversely affect external validity as much as, or even more than, unrepresentative sampling does. Among suspect applications, especially worrisome is the incorporation of WEIRD-based findings regarding moral reasoning and retribution into normative expectations, such as might be held by international criminal tribunals in “cognitively distant” war-torn areas.
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