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Culture and individual differences

Published online by Cambridge University Press:  22 December 2005

Arthur B. Markman ,
Serge Blok ,
John Dennis ,
Micah Goldwater ,
Kyungil Kim ,
Jeff Laux ,
Lisa Narvaez  and
Eric Taylor
Arthur B. Markman*
Affiliation:
Department of Psychology, University of Texas at Austin, Austin, TX78712http://www.psy.utexas.edu/psy/FACULTY/Markman/index.html
Serge Blok*
Affiliation:
Department of Psychology, University of Texas at Austin, Austin, TX78712http://www.psy.utexas.edu/psy/FACULTY/Markman/index.html
John Dennis*
Affiliation:
Department of Psychology, University of Texas at Austin, Austin, TX78712http://www.psy.utexas.edu/psy/FACULTY/Markman/index.html
Micah Goldwater*
Affiliation:
Department of Psychology, University of Texas at Austin, Austin, TX78712http://www.psy.utexas.edu/psy/FACULTY/Markman/index.html
Kyungil Kim*
Affiliation:
Department of Psychology, University of Texas at Austin, Austin, TX78712http://www.psy.utexas.edu/psy/FACULTY/Markman/index.html
Jeff Laux*
Affiliation:
Department of Psychology, University of Texas at Austin, Austin, TX78712http://www.psy.utexas.edu/psy/FACULTY/Markman/index.html
Lisa Narvaez*
Affiliation:
Department of Psychology, University of Texas at Austin, Austin, TX78712http://www.psy.utexas.edu/psy/FACULTY/Markman/index.html
Eric Taylor*
Affiliation:
Department of Psychology, University of Illinois, Champaign, IL61820
*
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
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Abstract

Tests of economic theory often focus on choice outcomes and find significant individual differences in these outcomes. This variability may mask universal psychological processes that lead to different choices because of differences across cultures in the information people have available when making decisions. On this view, decision making research within and across cultures must focus on the processes underlying choice.

Type
Open Peer Commentary
Information
Behavioral and Brain Sciences , Volume 28 , Issue 6 , December 2005 , pp. 831
Copyright
Copyright © Cambridge University Press 2005

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