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Creativity as cognitive selection: The blind-variation and selective-retention model

Published online by Cambridge University Press:  07 November 2001

Dean Keith Simonton
Dean Keith Simonton
Affiliation:
Department of Psychology, University of California, Davis, Davis, CA 95616 [email protected] http://psychology.ucdavis.edu/Simonton
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Abstract

Campbell (1960) proposed a “blind-variation and selective retention” model of creative cognition. Subsequent researchers have developed this BVSR model into a comprehensive theory of human creativity, one that recognizes that human creativity operates by more than one cognitive process. The question is then raised of how the BVSR model can be accommodated within the Hull et al. selectionist system.

Type
Brief Report
Information
Behavioral and Brain Sciences , Volume 24 , Issue 3 , June 2001 , pp. 554 - 556
Copyright
© 2001 Cambridge University Press

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