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Behavioral momentum and behavioral economic metaphors for excessive consumption

Published online by Cambridge University Press:  28 September 2001

Rudy E. Vuchinich
Rudy E. Vuchinich
Affiliation:
Department of Psychology, Auburn University, Auburn, AL 36849 [email protected]
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Abstract

Metaphors “highlight and hide” different aspects of phenomena. A behavioral economic metaphor for excessive consumption highlights the contextual features of behavioral-environment relations. Can the behavioral momentum metaphor generate a representation of context that is at least as useful as that generated by behavioral economics? Maybe, maybe not; or maybe a mixed metaphor will do a better job than either alone.

Type
Brief Report
Information
Behavioral and Brain Sciences , Volume 23 , Issue 1 , February 2000 , pp. 114 - 115
Copyright
© 2000 Cambridge University Press

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