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Pleas for patience from the cumulative future self

Published online by Cambridge University Press:  26 April 2021

Sam J. Maglio Open the ORCID record for Sam J. Maglio [Opens in a new window]  and
Hal E. Hershfield Open the ORCID record for Hal E. Hershfield [Opens in a new window]
Sam J. Maglio
Affiliation:
University of Toronto Scarborough, Toronto, OntarioM1C 1A4, Canada Rotman School of Management, Toronto, OntarioM5S 3E6, [email protected], https://www.rotman.utoronto.ca/FacultyAndResearch/Faculty/FacultyBios/Maglio.aspx
Hal E. Hershfield
Affiliation:
UCLA Anderson School of Management, Los Angeles, CA90095. [email protected], https://www.anderson.ucla.edu/faculty-and-research/marketing/faculty/hershfield
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Abstract

Current selves wield all the power in intertemporal tradeoffs. Although one set of future selves will make similar tradeoffs in the future, another self – who we term the cumulative future self – falls on the receiving end of those dictated decisions. How current selves commune with the cumulative future self determines whether the former heed pleas, from the latter, for patience.

Type
Open Peer Commentary
Information
Behavioral and Brain Sciences , Volume 44 , 2021 , e46
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Creative Commons
The target article and response article are works of the U.S. Government and are not subject to copyright protection in the United States.
Copyright
Copyright © The Author(s), 2021. Published by Cambridge University Press

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