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Choice output and choice processing: An analogy to similarity

Published online by Cambridge University Press:  06 November 2001

Arthur B Markman
Arthur B Markman
Affiliation:
Department of Psychology, University of Texas, Austin, TX 78712 [email protected] www.psy.utexas.edu/psy/faculty/markman/index.html
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Abstract

The target article suggests that many practices of experimental economists are preferable to those used by psychologists studying judgment and decision making. The advantages of the psychological approach become clear when the focus of research shifts from choice output to choice processes. I illustrate this point with an example from research on similarity comparisons.

Type
Brief Report
Information
Behavioral and Brain Sciences , Volume 24 , Issue 3 , June 2001 , pp. 423 - 424
Copyright
© 2001 Cambridge University Press

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