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Published online by Cambridge University Press: 10 October 2000
A convincing case is made for the importance of conditioning in social interaction, but more than Pavlovian conditioning is involved: UR (unconditioned response) modification, imprinting, Skinnerian conditioning, and other forms of behavior modification are adduced as Pavlovian. Beyond its value as an icon, control theory is not brought to bear in an informative fashion on these phenomena.