Land degradation through erosion and salinity is Australia's most urgent environmental problem.
Despite the extent and rate of land deterioration, it is not a political issue and has no lobby. Solution to the problem lies in education, incentives and regulations, each in their appropriate role.
Basically Australia needs a fundamental change in attitude toward the land based on land ethics. Fifteen specific concepts are recommended for teaching in schools to encourage a sustainable ecological basis for rural production.
The author challenges environmental educators to recognize and pursue the need for land ethics as the cornerstone of Australia's soil conservation campaign and points out that, without a fundamental change of heart leading to greater respect and humility toward the land, neither laws or finances will reverse the present deteriorating situation on the land.