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Published online by Cambridge University Press: 14 March 2025
The IOC’s myopic push for increasingly elaborate Olympics increased the size of the Olympics and raised the staging costs, which outpaced revenue and discouraged bidders. As the Olympics have become very costly mega events, only rich megacities like Tokyo can afford to host them. Advocates of the Olympics remain convinced that the Olympic expenditure is an investment that the city will ultimately recoup, but this is unlikely. For construction companies, however, the games are a bonanza.