Digital Chorographies: conceptualising experiential representation and marketing of urban/architectural geographies

Extract

An important theme in place marketing, branding, and architectural literature – and practice – is the development of a strong, attractive image, through (primarily) visual representation of a location. But considering that today we live in cities that are digital hybrids, in which we are connected to a wider system of information, how is an ‘image of the city’ constructed in this context, and are there other strategies and tactics that should be considered? Using Plato’s notion of chora and Claudius Ptolemy’s notion of chorography as points of departure that will lead us to consider Michel de Certeau’s concept of walking as an experiential and dialectic process through which we relate the spatial stories of places and moreover, in the context of digital locative media, we will point to ways by which this may be accomplished. In introducing the reader to the concept of digital chorographies as a means by which a place’s spatial narratives may be constructed, we suggest that a current emphasis on visual representation (for example, of attractive place product elements/attributes, such as architectural landmarks and cityscapes, etc.) should be considered in conjunction with the articulation and narration of qualities contributing to a place’s realm of meaning.