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Impact of personal values and personality on motivational factors for farmers to work with farm animal welfare: a case of Swedish dairy farmers

Published online by Cambridge University Press:  01 January 2023

H Hansson ,
CJ Lagerkvist  and
KM Vesala
H Hansson
Affiliation:
Department of Economics, Swedish University of Agricultural Sciences, PO Box 7013, SE-75007, Uppsala, Sweden Contact for correspondence and requests for reprints: [email protected]
CJ Lagerkvist
Affiliation:
Department of Economics, Swedish University of Agricultural Sciences, PO Box 7013, SE-75007, Uppsala, Sweden
KM Vesala
Affiliation:
Department of Social Research, PO Box 54, 00014, University of Helsinki, Finland
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Abstract

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In this study, we sought to explain why dairy farmers give importance to various use and non-use values of animal welfare. In particular, we examined how the farmers could be segmented according to the relative importance they give to various use and non-use values in animal welfare and whether this segmentation could be explained by farmers’ personal values and personality traits. Based on a latent class analysis using best-worst scaling data on 123 Swedish dairy farmers, three segments of farmers were found: animalcentred, human-centred and business-orientated. These groups were related to measures of farmers’ personal values and personality traits in a point-biserial correlation and a hierarchal multinomial logistic regression analysis. The results suggest that the segmentation is related to personal values, but not to personality traits. This finding is important from a policy perspective, because the existence of different segments of farmers who are motivated by different values in animal welfare indicates a need to approach different farmers in different ways if policy is to succeed in improving animal welfare. It also indicates a possibility to influence the segments to improve animal welfare by measures that are sensitive to value dynamics of the farmers.

Keywords

animal welfarebest-worst scalingnon-use valuespersonal valuespersonality traitsuse values
Type
Articles
Information
Animal Welfare , Volume 27 , Issue 2 , May 2018 , pp. 133 - 145
Copyright
© 2018 Universities Federation for Animal Welfare

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