Published online by Cambridge University Press: 30 October 2009
Contamination of ground water from agricultural sources has been documented in a majority of the contiguous United States. In this study, we examine the potential for voluntary adoption of management practices that reduce risk of ground water contamination and discuss how f arm operators' attitudes regarding the environment might affect the success of voluntary programs. Farmers' behavior and attitudes in Rockingham County, Virginia, and Big Spring Basin, Iowa, reveal that both groups consider the ground water issue to be a serious problem to which they are contributing. This awareness is a significant first step in prompting consideration of management practices that reduce the threat to ground water quality. We also found that the “worst offenders”—that is, farmers applying nitrogen well above agronomic recommendations-were those with the least concern about the problem. If major shifts in farming practices are to occur voluntarily, major incentives or disincentives are needed. Even though the concern about ground water quality is high, the documented risks perceived by farmers are not strongly convincing. The economic incentives for change are questionable at best. Voluntary adoption of best management practices is only one of several policy options. Ultimately, policies designed to reduce ground water contamination may need a mix of strategies, including economic incentives and disincentives, zoning and land use restrictions, environmental regulations, and bans on agricultural chemicals.