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The “What” and “Why” of Public Relations for Archaeology: A Postscript to Decicco’s Public Relations Primer

Published online by Cambridge University Press:  20 January 2017

Parker B. Potter Jr.
Parker B. Potter Jr.*
Affiliation:
New Hampshire Division of Historical Resources, Concord, NH 03302-2043
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Abstract

Gabriel DeCicco's public relations primer, commissioned by the Public Relations Committee of the Society for American Archaeology and published in American Antiquity, is a useful and comprehensive discussion with a serious limitation. DeCicco's (1988) article is a very good technical guide to generating newspaper-based public relations, but it contains only scant consideration of the fundamental questions of what to say, and why to use public relations. In this postscript to DeCicco's primer, I discuss the importance of recognizing these two questions and articulating responses to them.

Résumé

Résumé

El texto elemental para relaciones públicas de Gabriel DeCicco, encargado del comité de relaciones públicas de la Society for American Archaeology y publicado en American Antiquity, es una discusión util y comprensíva pero con una limitatión seria. El artículo de DeCicco (1988) es una guía téchnica para generar relaciones públicas basadas en diarios; sin embargo, éste considera sólo escasamente las preguntas fundamentales sobre qué decir y para qué usar relaciones públicas. En esta posdata al texto de DeCicco, yo discuto la importancia de reconocer estas dos preguntas y de articular las respuestas a éllas.

Type
Comments
Information
American Antiquity , Volume 55 , Issue 3 , July 1990 , pp. 608 - 613
Copyright
Copyright © The Society for American Archaeology 1990 

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References

References Cited

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