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Income of Farmers Who Use Direct Marketing

Published online by Cambridge University Press:  15 September 2016

Ramu Govindasamy
Affiliation:
Department of Agricultural, Food and Resource Economics Rutgers University, New Brunswick, NJ 08901
Ferdaus Hossain
Affiliation:
Department of Agricultural, Food and Resource Economics Rutgers University, New Brunswick, NJ 08901
Adesoji Adelaja
Affiliation:
Department of Agricultural, Food and Resource Economics Rutgers University, New Brunswick, NJ 08901
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Abstract

Policy makers are looking for ways to preserve farmlands, especially near urban areas. Farmers are also trying to find ways to increase their farm income by incorporating non-traditional activities into their farm routine. This paper attempts to quantify the contributions of selected nontraditional activities towards farmers’ efforts to enhance their farm income. For farmers involved in direct marketing, a logit model is used to estimate the probability of attaining high income for each activity considered. The results indicate that activities such as agrotourism, direct retailing to consumers, selling of farm related value-added products, greenhouse operations and urban location of farm markets will increase the chance of attaining high income levels.

Type
Articles
Copyright
Copyright © 1999 Northeastern Agricultural and Resource Economics Association 

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