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Jeff Ostroff, Successful Marketing to the 50+ Consumer: How to Capture one of the Biggest and Fastest Growing Markets in America. Prentice-Hall, Englewood Cliffs, New Jersey, 1989, 400 pp., $19.95, ISBN 0 138 60297 2.

Published online by Cambridge University Press:  14 November 2008

Andrew Blaikie
Andrew Blaikie
Affiliation:
Department of Sociology, University of Aberdeen
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Type
Reviews
Information
Ageing & Society , Volume 12 , Issue 1 , March 1992 , pp. 137 - 139
Copyright
Copyright © Cambridge University Press 1992

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